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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings


How filling a person believes a certain amount of food would be to eat is measured with three, seven-point semantic differentials.

The importance placed by a consumer on buying a product that is packaged to have the largest amount available is measured with four, nine-point items.

The scale measures how important it is to a consumer when selecting a product to buy the one that is packaged with just the amount that is needed.  Four, nine-point items compose the measure.

The extent to which a person associates the words “down” with “less” and “up” with “more” is measured using six, nine-point items.

With four, seven-point items, the scale measures how much a person believes he/she has not had enough “resources” in the past and may not have enough in the future.  The types of resources are not stated in the items but should be made clear to participants in the instructions and/or the context of the experiment.

The degree to which a person states that he/she is likely to consume alcohol in the next year is measured with three, five-point items.

With three, seven-point semantic differentials, the scale measures how large or small an object is perceived to be.  The scale is considered general because it appears like it could be used for evaluating a wide variety of stimuli.

The belief that a particular portion of food is sufficient for satisfying one’s appetite in a particular context or for part of a meal is measured with three, nine-point items.

The scale uses three, nine-point items to measure a person’s belief that a particular portion of food is a sufficient quantity for enjoying the taste of a specified food.

The extent to which a person feels he/she has used or consumed an adequate amount of a product in a particular instance is measured with ten, seven-point items.