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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

ratings

The scale has three, nine-point items that measure how much a company’s ratings are as expected compared to those of other companies. 

The extent to which a consumer believes there is a strong, positive connection between the price of something and its quality is measured using three, seven-point Likert-type items.

Four, five-point Likert-type statements are used to assess the helpfulness of some product-related information in a brand rating task. It is assumed that the information has been provided to a respondent as part of a study and the concern is how relevant the respondent found the information to be in completing the product evaluation task.