I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
ratings
The scale has three, nine-point items that measure how much a company’s ratings are as expected compared to those of other companies.
The extent to which a consumer believes there is a strong, positive connection between the price of something and its quality is measured using three, seven-point Likert-type items.
Four, five-point Likert-type statements are used to assess the helpfulness of some product-related information in a brand rating task. It is assumed that the information has been provided to a respondent as part of a study and the concern is how relevant the respondent found the information to be in completing the product evaluation task.
