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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

relationships

With twelve, seven-point Likert-type items, the scale measures a person’s tendency to engage in financial behavior expected to be disapproved of by his/her spouse or romantic partner and intentionally not informing them.

How much a person believes he/she and a partner had a strong and happy interaction at a certain time in the past is measured with five, seven-point Likert-type items.  The time period is not specified in the items and should be stated in the instructions. 

Four, seven-point Likert-type items are used to measure how much a person feels close and connected to a particular company.

Three, five-point Likert-type items are used to measure the importance a customer places on having a personal relationship with a company employee.  The phrasing of the sentences implies the employee is a professional from whom one may seek advice and support.

This seven-item, seven-point Likert-type scale measures a consumer’s strong emotional bond to a particular service provider.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.  A four-item and a six-item version are described.

This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.

Eight, five-point Likert-type items are used to measure how much a person has a one-sided “relationship” with a vlogger (video blogger) and thinks of that media personality as a friend.

Three semantic differentials are used to measure whether a customer has more of a communal relationship or an exchange relationship with a business or employee.  In the scale, a communal relationship is informal and like a family whereas an exchange relationship is formal and purely transactional.

Three, five-point items measure how much a person believes a particular event or activity motivated him/her to think about forming relationships with other people.