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relationships

The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.

Three, five-point Likert-type items are used to measure the importance a customer places on having a personal relationship with a company employee.  The phrasing of the sentences implies the employee is a professional from whom one may seek advice and support.

This seven-item, seven-point Likert-type scale measures a consumer’s strong emotional bond to a particular service provider.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.  A four-item and a six-item version are described.

This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.

The extent to which a consumer has an emotional bond and kinship with a particular brand is measured with three, nine-point Likert-type items.

Eight, five-point Likert-type items are used to measure how much a person has a one-sided “relationship” with a vlogger (video blogger) and thinks of that media personality as a friend.

Three semantic differentials are used to measure whether a customer has more of a communal relationship or an exchange relationship with a business or employee.  In the scale, a communal relationship is informal and like a family whereas an exchange relationship is formal and purely transactional.

Three, five-point items measure how much a person believes a particular event or activity motivated him/her to think about forming relationships with other people.

How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.