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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

relationships

The scale uses four, seven-point Likert-type items to measure how much a customer believes a particular bank he/she uses was a wise choice and provides the needed services.

Four, seven-point Likert-type items are used to measure how much a person feels close and connected to a particular company.

How much a person felt close to a particular person during an initial interaction and wants to spend more time with him/her is measured with three, five-point Likert-type items.

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.

How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items.  Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website. 

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.

How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items.  The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.

How much a person believes a particular event or activity motivated him/her to think about maintaining long-term relationships with other people is measured with three, five-point items.

The scale uses three, seven-point Likert-type items to measure the degree to which a person believes a collective of entities such as people or companies have unity and coherence rather than just an aggregate of individuals.