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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

relationships

How much a person believes that he/she is less honest about personal finances in a current marriage (or committed romantic relationship) compared to a previous one is measured with three, seven-point items.

Containing three, nine-point items, the scale measures the degree to which a consumer wants a particular product that was owned previously by other people because of the expectation of feeling an association with them. 

How much a person is experiencing negative affect due to disconnectedness from other people is measured with five, nine-point items. 

How much a person considers a relationship he/she has with a particular entity such as a person or company to be characterized by trust and loyalty is measured with four, seven-point semantic differentials.

Three, seven-point items measure how much person likes someone who is considered to be a friend and feels connected to him/her.

Seven-point Likert-type items are used to measure a person’s belief that a particular organization expects something in return from people when it gives something to them (quid pro quo).  Two versions of the scale are described.

Three, seven-point items measure how much a person expects that his/her spouse would disagree if aware of a particular choice was made.

Eight, seven-point items are used to measure the degree to which a customer believes his/her business relationship with a particular person is more communal vs. more exchange in nature.

Seven, seven-point items measure how willing a person is to engage in relationships with people who have a mental illness.

The scale uses four, seven-point Likert-type items to measure how much a customer believes a particular bank he/she uses was a wise choice and provides the needed services.