representation
The extent to which a person views a non-human object as being like a person, with an emphasis on its assumed mental abilities, is measured with six, seven-point items.
Four, nine-point items measure how positive a person feels about a brand and how well it represents the ideal values one has for his/her country.
The clarity with which a consumer understands what a brand represents to customers and the ease with which it can be described is measured with three statements.
The scale measures the extent to which a person believes the headline for an advertisement states something that is symbolic regarding a product but is not literally true. Four, seven-point Likert-type items compose the scale.
A consumer's belief that a particular brand extension is consistent with and representative of a parent brand is measured using seven, seven-point Likert-type items. The scale can be used with an extension already on the market or with one in development.
The degree to which a person views an object has having human-like qualities is measured in this scale with three, seven-point Likert-type items.
The scale is composed of four, seven point items that are intended to measure the extent to which a person perceives that some objects as a set appear to depict or symbolize a typical family. The objects could be people, such as in an ad, or they could be products, such as beverage bottles in a product line as done by Aggarwal and McGill (2007).
The scale is composed of six items that are intended to measure the extent to which a person views two objects as having a human-like quality and, in particular, being a pair in some way. Aggarwal and McGill (2007) used the scale with beverage bottles.