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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

resources

Five, seven-point Likert-type items measure the degree to which a person believes people in the world, and one’s self in particular, have experienced not having enough resources.

With four, seven-point items, the scale measures how much a person believes he/she has not had enough “resources” in the past and may not have enough in the future.  The types of resources are not stated in the items but should be made clear to participants in the instructions and/or the context of the experiment.

How much a person believes that a company has the capability and resources to do public good is measured using three, seven-point Likert-type items.

With three, seven-point Likert-type items the scale measures how much a consumer feels that he/she has devoted money, emotion, and other psychological resources to an object.

Three, seven-point items measure a person’s belief regarding the degree to which the family had enough money to pay for food and housing when he/she was growing up.

Three questions with seven-point response alternatives measure the extent to which a person believes a particular person is sought after in the job market.

A person’s belief that he/she has the necessary financial resources to not only pay bills but also feel relatively wealthy is measured using three, seven-point Likert-type items.

The degree to which a person believes that his/her resources are insufficient and that more are needed is measured with four, seven-point Likert-type items.  The items themselves are rather general.  Focusing participants’ attention on a particular situation and type of resource would need to be done in the context of the study or the questionnaire’s instructions.

This seven-point scale measures a person’s belief that he/she has a lot of time to do what is needed.  A three-item version and a four-item version are described.

With three, seven-point semantic differentials, the scale measures to what degree a person believes that something was difficult to make, particularly because of the time and effort involved.  The object and the party that produced it are not stated in the items themselves and must be communicated to participants in the instructions or the context of the study.