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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

respect

Using three, five-point Likert-type items, the scale measures how much one customer believes another customer has engaged in behavior which disrespected one’s personal space and signaled it was his/her own.

With three, seven-point items, the scale measures how much a person believes that a particular employee has a prestigious position in a company and is admired by other employees.

With three, seven-point items, the scale measures how much a person looks up to and respects another person. 

The scale uses three, seven-point Likert-type items to measure how strongly a person believes that an employee has engaged in behaviors to politely and attentively address a customer’s concerns (unspecified).

Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.

The degree to which a person feels disrespected and betrayed due to a company’s customer data activities is measured using four, seven-point Likert-type items.

Four semantic differentials are used in this scale to measure how successful and respected a company is believed to be.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

The scale is composed of five, six-point items that measure one’s expectation that if he/she were able to purchase a certain product then it would have a positive impact on one’s life in terms of confidence, status, and image.

With eight, seven-point semantic differentials, the scale measures various socially-related characteristics of a person, with an emphasis on how pro- or anti-social the individual is viewed as being.