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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

sales

Four, seven-point Likert-type items measure how much a customer has negative beliefs about a particular sales promotion, with an emphasis on the promotion being deceptive.

How much a consumer wants to know more about a particular sale is measured with three, seven-point items.

The appeal of a price-related sales promotion in a particular business (store or company) is measured with three, seven-point Likert-type items.

The scale is composed of three, seven-point Likert-type items that measure a person’s belief that a particular company’s level of “social responsibility” depends upon the positive effect the activities have on product sales.

A consumer’s level of attitudinal, affective, and behavioral involvement with getting discounts and buying products on sale is measured with seven, five-point Likert-type items.

How much a person likes a listed sale price is measured with three, seven-point items.  The items do not specify why the consumer likes the price.

With three items, the scale measures the degree to which a consumer believes a lot of effort was spent after a purchase in activity intended to benefit from a price-matching offer.

The importance a shopper places on an online store having deals, sales, and new products is measured in this scale using three, seven-point items.

The scale uses three, nine-point semantic differentials to measure how much a person believes he/she deserves a special offer (sales promotion) made by a business rather than it being unwarranted.

The three item scale measures the extent to which a consumer believes that a lot of effort was spent before a purchase in activity intended to help qualify for the benefit of some type of sales promotion, e.g., collecting coupons to receive price discounts.