You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

salespeople

Three items are used to measure the degree to which a person receives information from someone else that is beyond what the person was already aware of.  The items in the scale are rather general but may make the most sense when an important decision is about to be made by a person (the participant) and a conversation with someone with greater knowledge or expertise on the topic provides information that changes the participant's attitude.

With three items, the scale measures how much a customer in a store learned information, primarily from an employee, that was relevant.

The degree to which a customer believes that his/her purchase decision was influenced by a particular agent is measured with six, five-point items.

How much a person has recommended a particular real estate agent to others is measured with five, five-point items.

The degree of loyalty a customer has to a particular agent, even if the agent moved to another company in the same industry, is measured with three, five-point items.

With three, seven-point items, the scale measures how certain a person is that a particular real estate agent will provide him/her with good service in finding a place to live.

Using three, nine-point items, the scale measures how well a set of salespeople are believed to be working as a unit and united in their efforts.

The scale measures how pleased a person is with the sales-related services provided by some salespeople who worked together in some capacity during a customer encounter.  The measure is composed of three, nine-point items.

Four, seven-point Likert-type items measure the belief that wealthier customers are given preferential treatment by companies and their salespeople.

A customer’s openness to contacting and interacting with a salesperson in the future whom he/she has interacted with in the past is measured with three, seven-point Likert-type items.