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Saint Xavier University, Chicago


This three-item, seven-point Likert-type scale is used to measure the degree to which a consumer perceives a transaction was fair, particularly in relation to the treatment received from the salesperson handling the transaction.

This three-item, five-point Likert-type scale is used in measuring a consumer's sense of the sufficiency of the information provided by companies for making good purchase decisions. The scale was referred to as consumer meaninglessness by Durand and Lambert (1985).