You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings


Three, seven-point Likert items are used to measure a person’s belief that he/she has the ability to produce novel ideas and solve problems creatively. 

The belief that one manages his/her money well is measured using three, seven-point items.

Using four, seven-point Likert-type items, this scale measures a person’s confidence in his/her ability to achieve personal goals.

Four, five-point Likert-type items measure the extent to which a person feels at the moment that he/she does not have control over life. 

Three, seven-point Likert-type items measure how much a person believes that entities outside of him- or herself control outcomes.

The degree to which a person believes that he/she has the necessary resources to produce particular outcomes is measured with three, seven-point Likert-type items.

Using three, seven-point Likert-type items, the scale measures the belief that one has the ability to make situations turn out the way he/she wants.

How much a person believes his/her personal actions can help end a behavior that is viewed negatively is measured with five, seven-point Likert-type items.  The items are amenable for use in a variety of situations where a particular behavior is viewed as inappropriate and the person is not alone in believing it.

A person’s confidence in his/her ability to make good decisions is measured with six, five-point items.

The belief that a particular health condition is a person’s responsibility to control is measured with four, seven-point Likert-type items.