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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

services

With three, seven-point semantic differentials, the scale measures the degree to which a person believes a good or service can not be produced and stored for consumption at a later time.

The scale has four, seven-point bi-polar adjectives that measure how well a person feels about the way a service provider attempted to redress a failure.

With three, seven-point items, the scale measures how certain a person is that a particular real estate agent will provide him/her with good service in finding a place to live.

The scale uses three, seven-point semantic differentials to measure how long and unacceptable a person believes a particular delay to be.  While the scale might be used for almost any delay, it was created for an occasion in which consumers could experience the problem with a service provider.

Using three, nine-point items, the scale measures how well a set of salespeople are believed to be working as a unit and united in their efforts.

The scale measures how pleased a person is with the sales-related services provided by some salespeople who worked together in some capacity during a customer encounter.  The measure is composed of three, nine-point items.

The scale uses four, seven-point Likert-type items to measure how much a customer believes a particular bank he/she uses was a wise choice and provides the needed services.

Using three, five-point Likert-type items, the scale measures the degree to which a customer of a company believes that a particular employee of a company provides timely and regular information about how the customer’s suggestions and other involvement help to improve customer service.

Three, seven-point semantic differentials are used to measure how much of a problem a customer believes a particular service failure is, was, or could be.

A person’s belief that a particular service will be good is measured in this scale with four, seven-point items.