The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
sharing
How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.
How much a person believes it would be enjoyable to post online regarding a particular product is measured with three, seven-point items.
The scale has three, seven-point items that measure the degree to which a person has shared information with another person in order to help and prepare him/her for a particular “experience.”
The scale is composed of four, seven-point Likert-type items that measure a person’s interest and willingness to spread information about a particular product review to his/her Twitter followers. Another aspect mentioned in two of the items is the name of the person, potentially a celebrity, who endorsed the product.
With five, seven-point Likert-type items the scale measures the degree to which a person believes that expressing one's opinion to someone else about a brand provides insight into who one is and what is valued.
Three, seven-point Likert-type items compose the scale and measure a person's desire to help other people be more informed consumers by providing them with his/her opinion about a certain brand.
The degree to which a person believes that expressing his/her opinion about a certain brand to someone will help the relationship is measured with three, seven-point Likert-type items.
How familiar a person is with product sharing programs for a specific product category is measured with three, six-point Likert-type items.
How likely a person believes it is that he/she will choose a product sharing program rather than buying a certain product is measure with three, six-point items.
The scale uses three, six-point Likert-type items to measure the belief a person has that involvement in a product sharing system would be approved by his/her reference groups.
