You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

shopping

A consumer’s likelihood of using a smartphone in a store when searching for product and price information is measured with five, seven-point items.

The scale has three, seven-point items that measure how well a shopper believes that he/she was better informed than others for a particular purchase due to materials read as well as engaging in other research activities.

The scale uses three, seven-point Likert-type items to measure how much a person visually imagined shopping in a store as well as picturing possible sets of associated products that could be used together.

How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.

The scale measures how much a person reports having a difficult time focusing on a shopping task.  The measure has five, seven-point Likert-type items.

How much a shopper felt unable to focus during a particular shopping trip due to interruptions is measured with four items.

This Likert scale has three, five-point items that measure how much a technological application helps a customer shopping at an online store be more effective and, in particular, better evaluate a product.

Composed of three, seven-point Likert-type items, the scale measures how much a person believes that there were too many customers in a store.

The scale has four, seven-point Likert-type items that measure how important and fun shopping is to a person, in general.

With reference to a particular shopping trip and store, three, seven-point Likert-type items measure the extent to which a consumer left without making a purchase.