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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

shopping

The scale has three, seven-point items that measure how well a shopper believes that he/she was better informed than others for a particular purchase due to materials read as well as engaging in other research activities.

The scale uses three, seven-point Likert-type items to measure how much a person visually imagined shopping in a store as well as picturing possible sets of associated products that could be used together.

How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.

The scale measures how much a person reports having a difficult time focusing on a shopping task.  The measure has five, seven-point Likert-type items.

How much a shopper felt unable to focus during a particular shopping trip due to interruptions is measured with four items.

This Likert scale has three, five-point items that measure how much a technological application helps a customer shopping at an online store be more effective and, in particular, better evaluate a product.

Composed of three, seven-point Likert-type items, the scale measures how much a person believes that there were too many customers in a store.

The scale has four, seven-point Likert-type items that measure how important and fun shopping is to a person, in general.

With reference to a particular shopping trip and store, three, seven-point Likert-type items measure the extent to which a consumer left without making a purchase.

How much a consumer indicates that the purpose of a particular shopping trip was to look for new ideas and products is measured with three, seven-point items.