As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
shopping
The degree to which a consumer felt rushed and tense during a particular shopping trip to a store is measured with five, seven-point Likert-type items.
The scale measures how much a shopper believes that a store’s layout and shelving do not provide customers with enough space. Three, seven-point Likert-type items compose the measure.
A shopper’s belief that the wait time in a store was too long, particularly due to the checkout process, is measured with three, seven-point Likert-type items.
The extent to which a customer complained to friends, family, and others about a particular shopping experience is measured with three, five-point Likert-type items.
The three-item, seven-point Likert-type scale measures a consumer’s attitude regarding the ease and speed with which he/she is able to purchase products at a particular retailer. The scale is general in the sense that the statements are amenable for use with either physical stores or those online.
Using three items, the scale measures a customer’s positive attitude toward purchasing items in a store and shopping there again in the future. Because the items are stated hypothetically and are indefinite about when the shopping would occur, the scale might more precisely be measuring willingness to shop or attitude toward the act of shopping than strictly shopping intention.
The five statements composing this scale are used to measure the degree to which a consumer believes that part of a particular store’s value is that shopping in it would be a pleasurable experience. The statements are phrased hypothetically in order to fit situations in which respondents have not actually shopped at the store though they know enough about it to have an opinion.
The degree to which a consumer believes that a specific object, person, or service improves his/her accomplishment of shopping-related activity is measured with four, seven-point, Likert-type items.
A consumer’s attitude about how quickly and easily he/she is able to find and select products from an assortment provided by a particular retailer is measured using three, seven-point Likert-type items.
Five, five-point items are used in this scale to measure how much a consumer considers trade-offs between his/her shopping goals given resource constraints and opportunity costs.
