As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
shopping
Seven, seven-point items are used to measure how much a consumer engaged in spending behaviors during a trip such as impulse buying and poor decision-making due to insufficient planning and not sticking to a budget.
A consumer’s global evaluation of a service experience is measure with three, nine-point bi-polar adjectives.
Four, seven-point Likert-type items are used in this scale to measure a person’s tendency to concentrate his/her shopping for a certain broad category of products in one store rather than shopping around. The scale focuses more on the behavioral part of loyalty rather than the commitment component.
The scale has three statements that measure a customer’s belief that one or more employees of a retail establishment had ill-will toward him/her and wanted to harm him/her in some way.
The five statements composing the scale measure the degree to which a customer was not able to get everything wanted during a particular visit to a store.
The degree to which a customer likes a store brand and believes its quality to be high is measured in this scale using three items.
The degree to which a consumer typically experiences a sense of being in another reality when shopping online is measured with four statements. As currently phrased, the items are not specific to a particular website but rather to online shopping in general.
The extent to which shopping websites are viewed as loading fast and responding quickly to a shopper's actions is measured with three statements. As currently phrased, the items are not specific to a particular website but rather to online shopping sites in general.
The degree to which a customer enjoyed the experience of shopping at a particular store, website, mall, etc. is measured in this scale with three, five-point Likert-type items.
A consumer's expressed likelihood of shopping at a particular store in the future is measured with three, five-point items.
