I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
shopping
A customer's belief that he/she has the ability to use the new self-service checkout technology at a particular store is measured with three items.
Four items are used to measure a customer's preference to be checked out of a store by an employee rather than using a self-service device.
This three item scale measures a customer's belief that it is not worth changing from the type of checkout he/she has experience with at a store to another form of checkout.
A seven-item, seven-point Likert-type scale is used to measure the concern a consumer has for paying low prices contingent on some product quality expectations.
The confidence a consumer expresses in his/her ability to interact with salespeople and make good shopping decisions is measured in this scale with three items.
The scale is composed of three statements that measure how easy it is complete the purchase transaction at a particular store. Seiders et al. (2005) referred to the scale as transaction convenience.
The items composing this scale are used to assess a customer’s evaluation of his/her transactions with a specified business in terms of its perceived value (money, time, and effort).
The scale has three, seven-point items that are used to measure a person's expressed likelihood of returning to a particular website in the future based upon what was seen in an initial visit.
Five, seven-point items are used in this scale to measure the extent to which a consumer finds gratification in shopping online because of the ability to negotiate the price with the seller. The scale was referred to as the online bidding/haggling motivation by Ganesh et al. (2010).
How important it is to a shopper that an internet store have a nearby physical location is measured in this scale with three, seven-point items.
