The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
shopping
The scale is composed of three, seven-point items that measure the importance a shopper places on the breadth of a web store's offerings and that it has the newest products and known brands.
The importance a shopper places on an online store having deals, sales, and new products is measured in this scale using three, seven-point items.
Three, seven-point items are used to measure the importance a shopper places on the design of an online store being innovative and visually appealing.
The extent to which a consumer finds gratification in shopping online for reasons having to do with saving time or effort is measured in this scale using eleven, seven-point items.
Using four, seven-point items, this scale measures the extent to which a consumer finds gratification in shopping online because it facilitates learning about and adopting new products, particularly those that are fashion-related. The scale was referred to as the avant-gardism motivation by Ganesh et al. (2010).
The scale has three, five-point items that measure a shopper's motivation to purchase in stores that feature pre-owned goods due to the desire to avoid buying from the typical businesses where most consumers shop. The scale was called distance from the system by Guiot and Roux (2010).
A consumer's motivation to purchase in stores that carry pre-owned goods because of the opportunity to buy more things for less money is measured in this scale with three, five-point items. The scale was called gratificative role of price by Guiot and Roux (2010).
Four, five-point items are used to measure the degree to which a consumer likes to shop at second-hand outlets because they tend to carry older items with a special meaning to the shopper that new items do not have.
The scale has four, five-point items that are used to measure how much a consumer likes to interact with other shoppers in second-hand stores.
This scale uses four, five-point items to measure the degree to which a consumer likes to shop in stores with pre-owned goods in hopes that something valuable will be found.
