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Saint Xavier University, Chicago


The degree to which a person believes that shopping at a certain website is likeable and absorbing is measured with three, seven-point Likert-type.

The degree to which a consumer finds gratification in shopping online because it facilitates finding and communicating with others who have similar interests is measured with three, seven-point items.

The pleasure a shopper gets from being able to have websites contact him/her about personally relevant new products and deals is measured in this scale using four, seven-point items.

The enjoyment a consumer gets from visiting and checking out interesting websites is measured in this scale with four, seven-point items.  The behavior seems to be akin to "window shopping" and "just looking" that occur with brick-and-mortar stores.

The degree to which a consumer reports having had difficulty making a recent decision, possibly to the point of being confused and overwhelmed, is measured in this scale with three, nine-point items.

Three, seven-point Likert-type statements are used to measure how easily a consumer believes it is to contact a particular service provider and/or go to its place of business.

The scale uses three, seven-point items to measure a consumer's beliefs about how often he/she has been at a website ready to make a purchase but decided not to finish the transaction when the costs involved (shipping, sales tax, and total amount) were realized at checkout.

This scale has three, seven-point Likert-type items that measure a consumer's reason for placing items in a shopping cart at a website but not checking out due to concern about identity-theft as well as other privacy and security issues.

This scale is composed of three, seven-point items that measure a consumer's frequency of placing items in a shopping cart at a website but deciding not to checkout because of the willingness to put the purchase on hold in order to look for a better price.

A consumer's beliefs about how often he/she has put items in an online shopping cart but not bought them during the same visit to the site is measured with four, seven-point items.