social
Using three, seven-point items, the scale measures the extent to which a viewer believes that a particular person in an advertisement belongs to an ethnic minority of the country.
Three, seven-point Likert-type items measure how much an object engages in behaviors that display human-like social cues. While the scale might be used with reference to people, the items are phrased for a device such as a computer or robot that has the appropriate "social" programming.
How much an individual with a particular illness believes that the sender of an email message is a person with the same illness or that it is an employee of a health care company is measured with four, seven-point items.
The scale uses three, seven-point Likert items to measure how much a person believes a particular brand is very expensive and for people considered to be rich.
Composed of three, seven-point Likert-type items, the scale measures how much a person who attended an event believes that the people there had high social status.
With answers to three questions, a person’s reported amount of education, household income, and type of occupation is used to measure his/her socioeconomic status.
Six, five-point Likert-type items measure the degree to which a consumer buys products that he/she considers to have status and can be used to impress others.
Four, seven-point Likert-type items are used to measure the degree to which a person believes that a particular brand will help farmers of a certain crop in developing nations have better working and business conditions.
This scale has three, seven-point items that measure the degree to which a viewer believes that a particular person in an advertisement belongs to a religious minority in the country.
Composed of four, seven-point items, the scale measures how much a person spends time with other members of a religious organization, enjoys it, and contributes to it.