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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

social class

The scale has three items that measure now much a person desires to gain more status or social ranking in a particular community. 

Using three, seven-point Likert-type items, the scale measures how much a person believes that people can achieve success over time if they work hard.

The extent to which a person is described as having high social status and economic resources is measured in this scale with three, seven-point items.

A person’s motivation to increase his/her social status is measured in this scale with four, seven-point Likert-like items.

This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.

This scale is composed of four bipolar adjectives with a seven-point response format measuring a consumer's opinion of a store's social status on the basis of the occupation, dwelling area, family income, and education level of those who are thought to shop there.