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social

With three, seven-point questions, the scale measures how much a person believes that he/she has superiority and higher status compared to other owners/users of a particular brand.

How unique and noticed a person believes he/she would feel with a certain product is measured with three, seven-point items.

Using nine-point unipolar items, the scale measures the degree to which a company is considered to be organized, effective, and decisive in its interactions with customers.  Two versions of the scale are described: one with three items and another with nine.

The scale has three, nine-point unipolar items that measure the extent to which a company or set of companies is viewed as lacking competence in its interactions with customers.

Using nine-point unipolar items, the scale measures the degree to which a company is considered to be moral, kind, and helpful in its interactions with customers.  Two versions of the scale are described: one with three items and another with ten.

Three, nine-point unipolar items measure the extent to which a company or set of companies is viewed as lacking friendliness and warmth in its interactions with customers.

How confined and stuffy a space feels to a person is measured with five, seven-point items. 

The degree to which a person believes there are clear social norms that people should comply with in his/her country is measured with six, seven-point Likert-type items.

Five, seven-point Likert-type items are used to measure how much a person believes there are clear social norms and that he/she should comply with them.

The scale has three, seven-point Likert-type items that measure the degree to which a consumer worries that purchasing a certain product might result in others thinking less of him/her.