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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

social

How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.

How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items.  Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website. 

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.  A four-item and a six-item version are described.

How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items.  The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.

With three, seven-point items, the scale measures how much a person looks up to and respects another person. 

With four, seven-point Likert-type items, the scale measures the extent to which a person views him/herself as self-reliant and unique.

The scale uses four, seven-point Likert-type items to measure how much a person views him/herself as part of a collective in which interdependence of members is important.

How much a person identifies with and feels close to members of a particular community is measured with four, seven-point Likert-type items.

This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.