The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
social
This eight-item scale measures one’s need to perform better than others and the desire to win in interpersonal situations.
How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.
How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items. Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website.
This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.
The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format. A four-item and a six-item version are described.
How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items. The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.
With three, seven-point items, the scale measures how much a person looks up to and respects another person.
With four, seven-point Likert-type items, the scale measures the extent to which a person views him/herself as self-reliant and unique.
The scale uses four, seven-point Likert-type items to measure how much a person views him/herself as part of a collective in which interdependence of members is important.
How much a person identifies with and feels close to members of a particular community is measured with four, seven-point Likert-type items.
