You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

social

Three, seven-point unipolar items are used to measure a person's emotional reaction to some stimulus that focuses on those feelings related to strong concern for an individual or situation. It is not intended to measure empathy per se.

Five, five-point Likert-type statements are used to measure the degree to which a consumer believes that usage of a discount in a store would be observed by others. The scale was referred to by Tepper (1994) as social visibility manipulation check.

Three, seven-point Likert-type items are purported to measure the degree to which a person subordinates individual goals to those of his or her parents.

Three, seven-point Likert-type items are purported to measure the degree to which a person subordinates individual goals to those of the group, classmates in particular. The group (rather than the individual) is viewed as the basic unit of survival.

Three, three-point Likert-type statements are used to measure the degree to which one believes that donating time to an organization benefits the community and is appreciated. The measure was referred to as benefit to the community by Yavas and Riecken (1985).

This is a six-item, six-point, Likert-type scale that measures the importance to a consumer of dressing similarly to one's friends.

A four-item, Likert-type scale is used to measure a person's willingness to follow a physician's advice.

This is a two-item, five-point Likert-type summated ratings scale measuring the degree to which a person (a parent) believes that a child should be ''older'' before being allowed to take on certain responsibilities alone. It was referred to as Fostering Responsibility by Carlson and Grossbart (1988).

This five-item, five-point Likert-type scale is used to measure the degree to which a parent reports buying several specific products for his/her child when the child asks for them.

This three-item, nine-point scale is used to measure the degree to which a person believes consuming soft drinks is acceptable to friends and family. It was referred to by Beatty and Kahle (1988) as subjective norm.