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Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

softness

Four, seven-point semantic differentials are used to measure the degree to which an object has a texture that feels comfortable and gentle against the skin.

The scale has four, seven-point Likert-type items that measure how much a person believes a particular object has a fine texture and feels plush.

Containing four, seven-point Likert-type items, the scale measures the extent to which an object is perceived to feel smooth and supple.

Six, eleven-point unit-polar items are used to measure how soft and pleasing an object is judged to be.  The scale appears to most useful when measuring a sensation associated with the sense of touch.  

How soft a person judges a particular seat to be is measured with three, nine-point items.  Given the phrasing of the items, the object should be something a person can sit on and has arms such as with a sofa, chair, or car seat.