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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

spiritual

A person’s belief that his/her identity will extend beyond death and, in particular, be remembered “in the community” is measured with three, seven-point Likert-type items.

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

Five, six-point items are used to measure the extent to which a person describes his/her faith (unspecified) as providing meaning to life and affecting aspects of how he/she lives. 

The scale measures a consumer’s belief in personal reincarnation and that the universe itself is in a continual cycle.

The scale is composed of six, seven-point Likert-type statements that are intended to measure the degree to which a person thinks about and is disturbed by thoughts regarding his/her death.  The scale was called existential insecurity by Rindfleisch, Burroughs, and Wong (2009) and fear of one's own death by the originator (Wittkowski 2001).

The value placed by a person on the welfare of those people with whom one is in frequent personal contact is measured using nine, nine-point statements.