Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
status
The scale uses three, seven-point Likert items to measure how much a person believes a particular brand is very expensive and for people considered to be rich.
Four, ten-point semantic differentials are used to measure the degree to which a person believes something is distinguished and has high status.
Composed of three, seven-point Likert-type items, the scale measures how much a person who attended an event believes that the people there had high social status.
With answers to three questions, a person’s reported amount of education, household income, and type of occupation is used to measure his/her socioeconomic status.
How respected and prestigious a consumer believes a particular brand to be is measured with four, seven-point items.
Six, five-point Likert-type items measure the degree to which a consumer buys products that he/she considers to have status and can be used to impress others.
With four, seven-point items, the scale measures how much a person believes the lay theory that, in general, there is a relationship between people’s socioeconomic status and their body shape.
The degree to which a person believes that a particular message for a high-end product is considered to be standard and expected is measured with four, seven-point items.
A consumer’s attitude toward a set of fashion brands is measured with three, seven-point semantic differential items.
The extent to which a person believes that a hierarchy of power is necessary among people in society to maintain order is measured with three, seven-point Likert-type items.
