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stocks

Five, seven-point semantic differentials are used to measure how noticeable daily fluctuations are in a particular company’s stock price.

The degree to which an investor’s risk judgments are based on fluctuations in data values from one point in time to the next are measured with four, seven-point Likert items.

Thirteen items are used to measure the level of objective knowledge a person has of basic financial concepts.  An eight-item version is also discussed.

How a person believes his/her capability and confidence compare to other people investing in the stock market is measured with three, seven-point items.

Using three, seven-point Likert-type items, the scale measures a person’s inclination to refrain from investing in the stock market because of the risks involved.

A person’s belief that a company’s stock will increase in value is measured with four, seven-point Likert-type items.

The scale uses four, seven-point Likert-type items to measure a person's general attitude about how "good" an investment is considered to be.

How willing a person is to take risks with his/her financial investment activity is measured with five, five-point items.

The scale has four, seven-point Likert-type items that measure the degree to which a person is unsure about how a company’s stock will perform.

A person's knowledge of various typical consumer financial products is measured by asking ten questions.  It is considered an objective measure rather than a subjective one because each question has a correct answer rather than being a person's opinion of his/her knowledge level.