You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

style

The degree to which one believes friends consider him/her to have a good sense of style and the knowledge to select appropriate fashion items to wear is measured with four items.

The degree to which one considers self to be fashionable and thinks others admire his/her stylishness is measured with three, five-point Likert items.

The degree to which a person believes that a brand's products are modern and visually appealing is measured using three, seven-point Likert-type items.

The extent to which a person views an object as being contemporary and stylish is measured in this scale with three, seven-point unipolar terms.

Three, seven-point unipolar items are used in this scale to measure the degree to which a person describes an object as being natural rather than artificial.

The extent to which a communication event at a website is characterized by information other than in verbal form is measured using four, seven-point items.

The scale is composed of four bi-polar adjectives that are intended to measure the degree to which a person describes an object as being streamlined and rarefied rather than raw and rugged.

Nine items with a five-point Likert-type response format are used to measure a person's attitude regarding the quality of a car brand based upon beliefs about specific attributes.

Five, seven-point items are used to measure the perceived beauty and stability in a stimulus. As used by Raghubir and Greenleaf (2006), the respondents were describing concerts based upon printed invitations. Thus, the scale has more to do with visual proportion and concordance than it does with the aural enjoyment of music.

The Likert-type scale is intended to assess the degree that the look and beauty of a product play an important role in a consumer’s purchase decisions and product usage.