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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

success

Five, seven-point Likert-type items are used to measure a person’s belief that he/she is experiencing good luck during the current day.

A person’s belief that he/she is lucky and frequently experiences it is measured with five, seven-point Likert-type items.

The belief that a company’s founders are intent on working hard and persistently to overcome obstacles to their success is measured with four, seven-point Likert-type items.

Using four, seven-point Likert-type items, the scale measures how much a person believes that a company has disadvantages compared to its competition and will have to work hard to succeed.

With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.

Four statements are used to measure the attitude one holds about luck such that it plays an important role in life and favors some people while not others.

Three, seven-point items measure the degree to which a person believes he/she is performing well so far in a class and meeting his/her grade expectations.

How well a person believes he/she performed on a particular test and met his/her expectations is measured with five, seven-point items.

The scale uses four, seven-point items to measure how much a person expresses a chronic motivation after having achieved a short-term goal to take advantage of behavior that is inconsistent with a long-term goal.

Six, seven-point items are used to measure chronic behavior emphasizing self-regulation in which a person, after achieving a short-term goal, is motivated to forego short-term rewards that are inconsistent with a long-term goal.