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superiority

Three seven-point, Likert-type items are used to measure a person’s belief that being in a particular restaurant gives him/her the feeling of being special and having more social status than in other restaurants. 

Four, seven-point items measure how much a person believes that a branded product gives owners a feeling of superiority and higher status compared to other customers who do have the product.

The extent to which a consumer wants to be a special user of a brand with a higher status than other users is measured with three, seven-point Likert-type items.

The extent to which a person believes that a restaurant is very special and has more social status than other restaurants is measured using seven-point, Likert-type items.  A two- and a four-item version are provided. 

With three, seven-point questions, the scale measures how much a person believes that he/she has superiority and higher status compared to other owners/users of a particular brand.

The scale has three items that measure now much a person desires to gain more status or social ranking in a particular community. 

With three-items, the scale measures how much a person knows who is socially superior or inferior to him- or herself in a particular community

This eight-item scale measures one’s need to perform better than others and the desire to win in interpersonal situations.

Using seven, seven-point Likert-type items, the scale measures the attitude that there is inequality of social groups and some are superior to others.

With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.