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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

support

How much a consumer views a particular brand as having the human-like quality of being helpful, particularly in terms of assisting the person in being different is measured with three, seven-point Likert-type items.

The belief that fans of a particular sports team in a geographic area, such as a city, support the team and are different from the “average citizen” is measured with five, seven-point items.

With three, seven-point items, the scale measures the strength of a consumer’s belief that having or using a particular product would make him/her feel environmentally conscious.

Three, seven-point items are used to measure how much a person believes that GOD supports and comforts people when they are dealing with problems.

Using four, seven-point Likert-type items, the scale measures a person’s belief that the sponsor of an event truly cares about it and thinks it deserves support.

How much a person believes it would be a good idea for a product to be upgraded is measured with three items.  The phrasing of the sentences lends itself most to upgrade decisions made by someone else but which the respondent would be affected. 

The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.

A person’s belief that he/she is supported emotionally and physically in good times and bad is measured with four, seven-point Likert-type items.  The source of the support is not stated in the items.

The degree to which a person has been persuaded by an advertisement to engage in behaviors that support of a particular cause is measured with six, seven-point Likert-type items.

How much a person believes that, in general, companies should be engaged in philanthropic activities and that such behavior is beneficial to them is measured with four, seven-point semantic differentials.