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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

task

The level of mental and emotional demands experienecd in performance of a task are measured with three, seven-point items.

The magnitude of the competitiveness believed to be in a particular task is measured using three, seven-point Likert-type items.  Although the sentences do not explicitly state that one is personally participating in the competition, it seems to be implied.

The pleasantness and ease felt when performing an activity is measured with four, seven-point semantic-differentials.  The scale is particularly appropriate when the context involves real or imagined haptic cues.

The scale uses three, seven-point questions to measure how much a particular activity or other stimulus motivated a person to think about the responsibilities involved with taking care of a child.

With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

Three, 100-point items measure the degree to which a person believes that a particular task is not just accomplished well by algorithms, but performs better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

The scale measures how much a person reports having a difficult time focusing on a shopping task.  The measure has five, seven-point Likert-type items.

How much a shopper felt unable to focus during a particular shopping trip due to interruptions is measured with four items.

The degree to which a participant in an experimental task reports being unable to concentrate and focus is measured with seven, ten-point Likert-type items.

With three, seven-point Likert-type items, the scale measures the extent to which a person actively participated in a particular decision-making process with another person and, afterward, felt accountable for the decision that was made.