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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

task

The pleasantness and ease felt when performing an activity is measured with four, seven-point semantic-differentials.  The scale is particularly appropriate when the context involves real or imagined haptic cues.

The scale uses three, seven-point questions to measure how much a particular activity or other stimulus motivated a person to think about the responsibilities involved with taking care of a child.

With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

Three, 100-point items measure the degree to which a person believes that a particular task is not just accomplished well by algorithms, but performs better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

The scale measures how much a person reports having a difficult time focusing on a shopping task.  The measure has five, seven-point Likert-type items.

How much a shopper felt unable to focus during a particular shopping trip due to interruptions is measured with four items.

The degree to which a participant in an experimental task reports being unable to concentrate and focus is measured with seven, ten-point Likert-type items.

With three, seven-point Likert-type items, the scale measures the extent to which a person actively participated in a particular decision-making process with another person and, afterward, felt accountable for the decision that was made.

The scale has four, five-point Likert-type items that measure how much a person believes that a particular task he/she engaged in strengthened what was personally important in life. 

One’s attitude regarding how much he/she liked a person with whom he/she worked with in a particular joint task and the willingness to work with that person again is measured with three, seven-point items.