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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

tension

Composed of four, seven-point uni-polar items, the scale measures how much a person feels tense and uneasy at some point or period of time.

At the current time, how much a person experiences and expresses emotions related to anxiety is measured with five, five-point items. 

The extent to which a person currently feels anxious and nervous rather than calm and relaxed is measured with eight, seven-point uni-polar items.

The degree to which a consumer felt rushed and tense during a particular shopping trip to a store is measured with five, seven-point Likert-type items.

How a person reports feeling (affectively) is measured with six, nine-point semantic differentials.

The extent to which a person feels awkward in a certain social context is measured in this scale with three uni-polar items.

The degree to which a person reports feeling emotionally uncomfortable and upset is measured in this scale with three, five-point unipolar items.

With six, five-point, uni-polar items, the scale measures feelings of stress and discomfort one has experienced in some context.

The scale uses three, nine-point uni-polar terms to measure how much a person feels under pressure and worried about something.  The scale is "general" in the sense that the three items composing the scale are not specific to any particular object or event and can be paired with properly written instructions for any number of contexts.

Eight, seven-point Likert-type items are used to measure how much a person reports feeling negative emotions at a particular point in time.  The scale seems to be amenable for use in many contexts but was developed for use with service failures.