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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

touch

Three Likert-type items are used to measure a person’s sense of having been in a mediated environment or virtual reality that had characters and/or objects. 

The scale has three, seven-point Likert-type items that measure how much a person believes she/he was able to move a hologram with his/her hands.

How much an object is considered to be touchable and concrete is measured with three, seven-point semantic differentials.

Four, seven-point semantic differentials are used to measure the degree to which an object has a texture that feels comfortable and gentle against the skin.

The scale has four, seven-point Likert-type items that measure how much a person believes a particular object has a fine texture and feels plush.

Containing four, seven-point Likert-type items, the scale measures the extent to which an object is perceived to feel smooth and supple.

Using eight, nine-point items, the scale measures the degree to which a person wants greater physical intimacy with a particular person, e.g., to touch, smell, see, hear.

Three, seven-point Likert-type items measure a consumer’s belief that he/she has the power to handle and use an object as desired.

The extent to which a person wants to make things with his/her hands is measured in this scale with seven, seven-point items.

Six, eleven-point unit-polar items are used to measure how soft and pleasing an object is judged to be.  The scale appears to most useful when measuring a sensation associated with the sense of touch.