This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
trust
The degree to which a customer felt a particular robotic advisory system listened and cared about one’s concerns is measured with three, seven-point Likert-type items.
The extent to which a person believes his/her smartphone can be depended upon to be available when needed and make one feel secure is measured with four, seven-point items.
How much a person believes that people working for an organization (retailer, company, non-profit) have his/her the best interests in mind and keep their promises is measured with three, seven-point Likert-type items.
How much a person considers a relationship he/she has with a particular entity such as a person or company to be characterized by trust and loyalty is measured with four, seven-point semantic differentials.
The level of confidence a person has in a particular retailer and belief in its reliability is measured with five, seven-point Likert-type items.
The extent to which a brand is viewed as authentic and credible is measured with three, nine-point uni-polar items.
The degree of responsiveness and dependability a person believes there is in a particular technological interface is measured in this scale with five, ten-point semantic-differentials.
This six-item scale measures how much a person believes that the writer of a review was honest and accurately described his/her experience with the “product” (broadly defined).
Four, seven-point Likert-type items are used to measure a consumer’s negative attitude regarding large food systems (producers and retailers) and the desire to avoid buying from them.
Composed of five questions and their respective seven-point responses, the scale measures the degree to which a person believes a particular advertisement is trustworthy and unbiased.
