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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

value

The scale uses four, seven-point Likert-type items to measure a person's general attitude about how "good" an investment is considered to be.

Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental.  The name of the organization, cause, or person to which the donation was made can be specified in the sentences.

Using three, seven-point Likert-type items, the scale measures how strongly a consumer believes that the discount offered by a retailer for a product is a good value.

Three, nine-point items measure the extent to which a consumer likes a particular offer and thinks it is good.  Typically, the measure would be used with respect to an opportunity to buy a product for a certain price.

The appeal of a price-related sales promotion in a particular business (store or company) is measured with three, seven-point Likert-type items.

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.

How much a person feels his/her life is important and that he/she is essential to others is measured in this scale with five, nine-point items.

The degree to which a consumer not only believes that an object or experience is a good topic of conversation but also desires to talk to others about it is measured with five, seven-point Likert-type items.

A consumer’s belief that the price of a brand is reasonable and a good value is measured using three, seven-point Likert-type items.