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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

values

The degree to which a person believes that happiness is derived from buying and owning things is measured in this scale with ten, four point items. The scale is intended for use with teens or even pre-teens and was called the Youth Materialism Scale by its developers (Goldberg et al. 2003)

The scale uses four statements with a seven-point Likert-type response format to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on the importance of tradition.

Seven-point Likert-type items are used to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on working towards a better future.

Five, five-point Likert-type items are used in this scale to measure the degree to which a person feels a strong psychological and emotional connection to the global community rather than to any particular nation.

The scale is composed of four, five-point Likert-type items that measure the degree to which a person believes in following the law and practicing business with high integrity.

Six, seven-point Likert-type items are used to measure the value a person places on work in his/her life.

Nine, nine-point statements are used to assess the value placed by a person on an understanding of and desire to protect the welfare of all people and nature.

The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.

The value a person places on novelty and excitement in life is measured in this scale using three phrases and a nine-point response format.

Six, nine-point statements are used to measure the value placed by a person on independent thought and action.