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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

worry

Five, seven-point Likert-type items measure the degree of anxiety and worry felt primarily because of the unpredictable events in one’s environment. (While this scale is not measuring stress due to the changing status of the natural environment per se, its perceived degradation could be one of the causes of overall stress along with other external stressors.)

With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

At the current time, how much a person experiences and expresses emotions related to anxiety is measured with five, five-point items. 

Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.  A four-item and a six-item version are described.

The degree to which a person feels uneasy when society appears to be changing rapidly is measured with three, seven-point items.

Composed of five, five-point items, the scale measures a person’s belief that he/she is burdened with personal financial instability as well as uncertainty and, because of that, not able to enjoy life.

How much a person feels worried and anxious after exposure to an advertisement is measured with three, seven-point items.

The degree to which a consumer believes that a buying a particular product from a particular retailer’s website would be risky is measured with three, nine-point Likert-type items.

The scale employs eight, ten-point items to measure how stress-free and comfortable a person feels with respect to his/her financial condition.