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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta


 Want to know what is going on at Marketing Scales?  Read below about the newest books that have been published and other news of interest. 

Measures of Consumer Aggression

Aggressiveness is part of human activity. It is even observed in consumer behavior and that is why consumer scientists have begun to study it in recent years. Four of the measures they have used in their studies are featured now on the front page. The measures not only have to do with how consumers feel but what they say and do as well.  If you are interested in these measures you can also find them in the recently published Volume 11 of the Marketing Scales Handbook series.

Work Has Begun on Volume 12

Even though Volume 11 of the Marketing Scales Handbook series was just released in April, review work has begun on scales that are expected to be in Volume 12 whenever it is finished 2-3 years from now.  Over 40 new scales have been reviewed already.  Although none of them have been added to the database at this time, that should begin in a few months.  [5/28/21] 

Volume 11 is available!

Volume 11 of the Marketing Scales Handbook series has been published! The print version is only available at Amazon. If you want "free" access to the ebook, speak to a staff member at a library. Explain that the special library version is available from either EBSCO or ProQuest & the ISBN is 978-0-578-89993-0.