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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Good news about Volume 11!

If you have been waiting to get a copy of the latest book in the Marketing Scales Handbook series, now is a great time.   The price for Volume 11 has just dropped at Amazon.  If, instead, you want access to the book at a library, ask a librarian to order the special e-version from either EBSCO or ProQuest.  The ISBN is 978-0-578-89993-0.  [10/14/2021]