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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

New Measures of Product-related Attitudes

The key ingredient of marketing is the product and successful marketing depends on what consumers think about a product. Featured here now are four new measures of product-related attitudes.  These scales are included in the newest book of the Marketing Scales Handbook series (Volume 11) and have joined the reviews here of hundreds of other product-related scales that have been used by scholars in their studies of consumer behavior. [10/29/21]