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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Scale-Related Pet Peeve #35

Do you think it is appropriate for a researcher to create a multi-item scale by cherry-picking items from extant scales that measure different constructs, use that measure in a study, and be able to have the paper accepted for publication in a top level journal?  Well, I don't think so!.  (To read the full blog, see Bruner's Scale-Related Pet Peeves #35 at the Office of Scale Research website.) [11/19/21]