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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Status of Volume 12 of the Marketing Scales Handbook

Volume 11 of the Marketing Scales Handbook series was released 5 months ago and and work has shifted since that time to reviewing scales that will eventually be part of Volume 12. At this point, 115 scales have been reviewed and 45 of them are already in the database here. [9/9/21]