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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Status of Volume 12 of the Marketing Scales Handbook

Volume 11 of the Marketing Scales Handbook series was released 5 months ago and and work has shifted since that time to reviewing scales that will eventually be part of Volume 12. At this point, 115 scales have been reviewed and 45 of them are already in the database here. [9/9/21]