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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Volume 11 Scales are in the Database!

All of the reviews of the scales that will be in Volume 11 of the Marketing Scales Handbook have been added to the online database. There are 400 of them and that has brought the total number of scales in the database to well over 4500. This is a good time to search for the scales you might need for upcoming studies because the database is much larger now than it was just a month ago. Also, it is best to do your shopping now before the price change occurs. About the time the new book is released, the charge for buying scale reviews a la carte will increase.