You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Work Has Begun on Volume 12

Even though Volume 11 of the Marketing Scales Handbook series was just released a few months ago, review work on scales that are expected to be in Volume 12 is well underway.  Over 80 new scales have been reviewed already.  At this time, only a few of them have been added to the database here, but more will be added every month. So, if you need a measure of something having to do with consumers and you haven’t been able to find it yet, keep checking the database.  It is constantly growing! [7/26/21]