Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Ad Elicited Inspiration

The extent to which a person feels astonishment and wonder after viewing an advertisement is measured with three, seven-point items.

Key Words

advertising, inspiration, stimulation, arousal

Newest Scale Reviews

Product’s Story

Four, seven-point Likert-type items are used to measure a person’s belief that a certain... read more »

Romantic Motivation Activity

The extent to which a person believes a particular activity would help feel more intimate with... read more »

Community Support for the Team

The belief that fans of a particular sports team in a geographic area, such as a city, support... read more »

Trust in Algorithms (Affective)

With three, 100-point items, the scale measures how much a person is troubled by algorithms that... read more »

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