Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Ad Motivated Travel Interest

The scale uses five, five-point Likert-type items to measure the extent to which a particular advertisement has motivated a person to gather more information about traveling to a particular destination.

Key Words

advertising, travel, interest, information, motivation

Newest Scale Reviews

Communication Skills of the Salesperson

How well a customer believes that a salesperson expresses him/herself is measured in this scale... read more »

Customer Orientation of the Salesperson

The scale is composed of four, seven-point Likert-type items that measure how much a customer... read more »

Salesperson's Attention to the Customer

Six, seven-point items measure how much a customer feels that a particular employee, such as a... read more »

Satisfaction with the Salesperson

How satisfied a customer is with a salesperson, particularly with respect to the producs and... read more »

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