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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Agentic Orientation of the Company (High)

Using nine-point unipolar items, the scale measures the degree to which a company is considered to be organized, effective, and decisive in its interactions with customers.  Two versions of the scale are described: one with three items and another with nine.